Disclaimer: This is a completely personal post has nothing to do with design or branding.

An 18-year old Filipino construction worker saves 30 people in exchange for his own life. After anticipating a huge wave coming from the river, Muelmar Magallanes rushed through the whole neighborhood, one-by-one saving people until his energy left him and was swept away by the current.

I am deeply moved by the acts of Muelmar Magallanes who has been branded a hero. People all over the world are praising him because he sacrificed his life for others.

But were his acts that truly a sacrifice? Or were they acts of a higher value?

“Any action that a man undertakes for the benefit of those he loves is not a sacrifice if, in the hierarchy of his values, in the total context of the choices open to him, it achieves that which is of greatest personal (and rational) importance to him. ” —Ayn Rand

Rand, one of my favorite authors, has been a strong advocate of the thought that sacrifice is for the weak-willed. Before you react however, try to understand how her definition of sacrifice is different from what we commonly believe it to be.

“Sacrifice could be proper only for those who have nothing to sacrifice—no values, no standards, no judgment—those whose desires are irrational whims, blindly conceived and lightly surrendered. For a man of moral stature, whose desires are born of rational values, sacrifice is the surrender of the right to the wrong, of the good to the evil.”

To put it into proper context, let me paint two situations.

Situation 1: Juan is a 30 year old office worker who supports an alcoholic brother, a lazy sister and a good-for-nothing dad who gambles all day. 80% of what he earns goes to his family. At the end of the day, he consoles himself by saying that he’s “sacrificing” for a greater good.

The reason why Rand points out that sacrifice is an evil is because of situations like that of Juan. When a person sacrifices (in Juan’s situation) why does the person receiving the sacrifice have to do it at the expense of Juan? What right does Juan’s family have to say that they deserve the Juan’s hardwork more than Juan? Is it because Juan earns more than them and that it’s for the greater good that he has to sacrifice for the others? Does he have to place his future’s financial safety in jeopardy by virtue of “family ties?”

In situation one, the concept of sacrifice becomes completely distorted that instead of becoming a value, it becomes an excuse. Does the line, “Hindi mo ba kaya magsakripisyo para sa akin?” sound familiar? People are using sacrifice to get what they want at the expense of another person’s happiness.

Situation 2: Muelmar loves his family and the neighborhood more than anything else in the world. He loves them so much that he places their lives at a higher value than that of his. His sacrifice stems from the fact that he has a value system that he understands and embraces fully—even if it costs him his life.

Contrast the first to the second situation. In Juan’s case, his acts of “good” stem from pity and a lack of self-understanding. He helps his family because religion and society dictate him to do so. On the other hand, Muelmar’s actions are based on real values—love, justice, human life. He sacrificed because he accepts that there are greater and more important things in the world than his life.

These ideas may be difficult to swallow the first time around as they seem to be anti-religion. To a certain extent, they are. Christianity dictates that everyone, including undeserving people should be helped and we should all be willing to sacrifice ourselves for others. However, if that sacrifice comes at the expense of our own happiness and well-being, shouldn’t we start questioning ourselves? Is it fair to us if we’re living lives we don’t want for the sake of others?

(Don’t get me wrong. I have nothing against altruism and charity because these people have placed the lives of others as the most important in their lives. But what of everyone else?)

Although it might be hard, true sacrifice generates a sense of fulfillment. On the other hand, the false type drains you and leaves you weaker day by day. Let’s ask ourselves today, are we sacrificing right?