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29
Oct
Take the case of the strapline:
It’s a cool and composed challenge. Unfortunately, it doesn’t really say anything to you.
But what if you put a powerful symbol just above it.
With so many positive values, qualities and aspirations associated with the Michael Jordan symbol, you can place just about any cool-sounding copy right below it and you get a powerful message.


Yes, just about anything will do.
- Published by Dwight in: Brand Design & Logos Brand Strategy Inspiration Thought-Provoking Ideas
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