As unmanly as it sounds, I do love animals and I sure as hell wouldn’t want to have any of my pets kidnapped. But as much as I feel for the owner of this digital poster who lost his shih tzu, I just find it so hard to take him seriously.

He’s really serious about using the word, dognapping. He’s telling us that the dog’s name is Porntip? (HAHAHAHA!) Plus, he used a photo of Porntip with a googly-eyed, post-orgasmic smile that’s basically saying, “Yay, it’s fun being dognapped!”

Moreover, look at the actual page and read the write-up.

I don’t even have to comment on the typeface use to say that this is how bad design can really screw up the message you want to give out.

Seriously though, if this is for real, I do hope he finds his dog.

Notice the changeable Color Rings

After her grandmother took her grandfather’s medicine by mistake, Deborah Adler developed and crafted the Clear Rx Medicine packaging and visual identity system for her school thesis, which eventually led to corporate giant, Target Pharmacy adopting the system. Everyone, including Milton Glaser & Co who took her in, was singing praises.

Who wouldn’t love it? Using color-coding, custom icons, uncluttered type and visual triage, it was an amazing design feat that combined aesthetic considerations with sensitive problem-solving skills that addressed the needs of people taking medicine. Clear Rx was definitely appealing, easy-to-use and helpful for everyone who used these drugs.

It was the greatest feat in drug packaging…until I saw Help Remedies. Read the rest of this entry…